Meta Ads
Your future guests are scrolling Instagram and Facebook right now, deciding where to stay, explore, and celebrate their next getaway.
We create visually compelling Meta ad campaigns that interrupt that scroll and make your property the obvious choice.
The Challenge
Hospitality properties know they should be advertising on Meta, but most either boost posts with no strategy or run campaigns that generate likes instead of bookings. The Meta platform is powerful but complex: audience targeting, creative formats, placement optimisation, and attribution all require specialist knowledge. Without it, you burn budget building vanity metrics while your rooms sit empty midweek.
Our Approach
- Design full-funnel campaign structures: awareness campaigns to reach new travel audiences, consideration campaigns to showcase your rooms and experiences, and conversion campaigns to drive direct bookings
- Build custom audiences based on your existing guest data, website visitors, and social engagers, then create lookalike audiences to find more people just like your best guests
- Produce thumb-stopping creative (carousel room tours, video walkthroughs, guest experience spotlights, UGC-style content) designed specifically for how people consume hospitality content on mobile
- Run tactical campaigns tied to your commercial calendar, including midweek getaway specials, seasonal packages, event launches, holiday offers, and group booking promotions
- Implement the Meta Pixel and Conversions API to accurately track bookings, room views, and enquiries driven by your ads
- A/B test audiences, creatives, and offers continuously to lower cost-per-booking and maximise return on ad spend
What's Included
Full-funnel Facebook and Instagram campaign management
Custom and lookalike audience building
Ad creative production (static, carousel, and video)
Meta Pixel and Conversions API setup
Tactical campaign launches for seasonal offers and promotions
Monthly creative refresh and A/B testing
Detailed performance reporting with cost-per-booking metrics
Ready to Get Started?
Book a discovery call and let's build a marketing engine for your property.