SEO & Google Business Profile
When someone Googles 'boutique hotel Cape Town' or 'luxury safari lodge near Kruger,' your Google Business Profile and local SEO determine whether they find you or your competitor.
We optimise every element of your local search presence to make sure you show up first, look your best, and convert searchers into guests.
The Challenge
Local SEO is the most under-utilised marketing channel in hospitality. Your Google Business Profile is often the single most viewed page for your property (more than your website, more than your Instagram), yet most properties treat it as a set-and-forget listing. Incomplete profiles, inconsistent business information, unanswered reviews, and zero keyword optimisation mean you are invisible in the searches that matter most. Every day you are not optimised, competitors are capturing guests that should have been yours.
Our Approach
- Conduct a full local SEO audit covering your Google Business Profile, website technical SEO, local citations, review profile, and search ranking positions for key hospitality terms
- Optimise your Google Business Profile with keyword-rich descriptions, accurate categories, complete attributes, high-quality photos, and up-to-date room types and offers
- Build a review generation and response strategy that increases your review volume and average rating while demonstrating genuine guest care
- Ensure NAP (Name, Address, Phone) consistency across all online directories, booking platforms, and social profiles to strengthen local search signals
- Optimise your website for local search, including location pages, schema markup, meta descriptions, and content that targets the terms travellers actually use to find properties like yours
- Publish regular Google Posts to keep your profile active with promotions, seasonal packages, and updates that improve visibility and engagement
What's Included
Ready to Get Started?
Book a discovery call and let's build a marketing engine for your property.