TikTok Ads
TikTok is where travel decisions are being made right now.
From viral destination videos to 'hidden gem' recommendations, the platform drives real bookings for properties that show up authentically. We create TikTok ad campaigns that feel native to the platform and put your property on the map.
The Challenge
TikTok is not just for Gen Z anymore; it has become a primary discovery platform for hotels, lodges, and travel experiences across all age groups. But the content that works on TikTok is fundamentally different from Instagram or Facebook. Polished brand ads get scrolled past. Hospitality properties need content that feels real, entertaining, and shareable, and they need the paid strategy to amplify it to the right audience at the right time.
Our Approach
- Develop a TikTok content and advertising strategy built around trending formats that work for hospitality: behind-the-scenes property tours, sunrise timelapses, guest experience POVs, room reveal transitions, and 'things to do in [destination]' hooks
- Create Spark Ads that amplify your best organic content and UGC, maintaining authenticity while reaching thousands of potential guests
- Build audience targeting around location, travel interests, hospitality content engagement, and competitor followers to ensure your ads reach people who actually book getaways
- Run campaigns tied to specific commercial goals: launch a new suite or experience, fill midweek availability, promote a seasonal package, or build hype for a property opening
- Leverage TikTok's interest-based algorithm to get your property discovered by users actively exploring travel and hospitality content
- Track and optimise for meaningful actions (profile visits, website clicks, booking page views), not just video views
What's Included
Ready to Get Started?
Book a discovery call and let's build a marketing engine for your property.