Social Media Management
Your social media is often the first impression a potential guest has of your property, before they ever set foot on site.
We manage your social presence end-to-end, crafting content that captures your atmosphere, celebrates your offering, and turns followers into loyal returning guests.
The Challenge
Running a hospitality property is all-consuming, and social media is usually the first thing that slips. Posts become inconsistent, stories go dark for weeks, comments go unanswered, and your grid stops reflecting the experience guests actually have on-property. Meanwhile, competitors with active, engaging social feeds are capturing the attention (and the bookings) of your potential guests. Consistency and quality on social media directly impacts perceived property quality.
Our Approach
- Immerse ourselves in your brand (your property's personality, design philosophy, signature experiences, interior style, and the feeling you want guests to have) to create an authentic social voice
- Develop a monthly content calendar with a strategic mix of room and suite highlights, behind-the-scenes moments, team spotlights, guest experiences, local area guides, and promotional posts
- Create and schedule content across Instagram (feed, Stories, Reels), Facebook, and TikTok with platform-specific formatting and optimisation
- Manage community engagement daily, responding to comments, DMs, mentions, and tagged content to build genuine relationships with your audience
- Monitor travel and hospitality trends, seasonal moments, and cultural events to keep your content timely and relevant
- Report on growth, engagement, and content performance monthly with actionable insights to refine the approach
What's Included
Monthly content calendar and strategy
Content creation and scheduling (12–20 posts per month)
Instagram, Facebook, and TikTok management
Daily community management and engagement
Stories and Reels creation
Hashtag strategy and local discovery optimisation
Monthly analytics report with growth insights
Ready to Get Started?
Book a discovery call and let's build a marketing engine for your property.